Building customer personas for targeted marketing campaigns
We grouped 8,950 credit‑card customers into clear, actionable personas based on real spending and payment behavior. The write‑up explains the data we used, how we formed the groups at a high level, what makes each persona distinct (e.g., cash‑advance heavy vs. everyday spenders), and how teams can activate them to tailor offers, credit limits, and messaging.
Mar 15, 2022
